BUSINESS CONSULTANT NOTTINGHAM

We've had experience in a number of industries and can get under the surface of why the introduction of a new product or services, may have not worked as well as you had expected or can assist with piloting a soft launch.
Having fresh, independent eyes (and really importantly ears) can provide invaluable insights into why a new product or service may or may not be your next Star, Question Mark or future Cash Cow. 

• Have you previously launched a new product or service only to see it fail?
• Did sales fall well below forecast, were take up rates much slower than expected?

​Do fingers start pointing across departments as to why targets are not being hit - “it’s too expensive”, “the customers don’t like X”, “it also needs to do X before anyone will buy it” or “sales just have got behind this”.
Perhaps you are in a mature market and are worried about a new kid on the block disrupting your existing market share, so you want to start the exploratory process to keep you ahead of the competition and are not sure how best to approach concept design and new product introduction.

​Our experience and approach will reveal insights, which will help your organisation prepare for any strategic, channel or training changes, which may be required to successfully introduce new products or services.

For any business from a new start up to a well established business there will often be opportunities to introduce new products or services but sometimes this can be more difficult than expected. Not having a strategy to test, learn, adapt to find a winning formula can often lead to new innovations being dropped even though they could have been a potential goldmine may end up being overlooked.

Whether you define business development as introducing new products or services development, or as the sales function that focuses on bringing in new business for your existing products and services - we can bring our knowledge and experience to the table.

We can audit you existing business development function and work with them to bring a fresh perspective to customer acquisition and help with lead generation in Nottingham and further afield.

As a small / medium business owner you have enough on your plate trying to complete customer orders, collect payments and manage staff & suppliers. You've probably started your business because you are great at what you do - but the lifeblood of any business is getting new business, often referred to as lead generation.

There are many ways to advertise and promote your business but costs can spiral out of control and if you've not set up to measure what works and what doesn't, you won't know where the best bang for your buck is.

Many business owners have a reluctance to spend money on marketing unless there is a guarantee on results. This can lead to a lull in the business and then a reactionary purchase of some sort or advertising with the view that something is better than nothing.

You may hit lucky but lacking a structured approach is likely to lead to wasted marketing spend and even a false view of what works - as the issue may not be what marketing you did, but how you carried it out.

There are many companies out there offering online, SEO and website services, there are also many places where you can build your own website for free. However, unless you are in the business of website building - then this is probably not best use of your time, skills or resources. Simply having a website does not in itself generate new leads.

At Zest Innovation we can look at your existing marketing activities and importantly how you can best approach them. We will be very transparent in our comments along with any recommendations on how to approach marketing activities, especially digital ones. With website and SEO, Google and Facebook Ads all vying for a slice of your digital marketing spend it can be hard to know where to focus your efforts.

One important aspect of marketing is to test and adapt - rarely will you hit the winning formula straight off but learning from data and refining how you do things as well as what and when you do them will lead to a gradual improvement in the amount of enquiries your business gets.

We will aim to take the worry away from:

• Is my website bringin and leads?
• am I getting value for money from online Advertising?
• am I paying something for nothing?

With most online digital marketing activities performance metrics are visible, so adaptation to know what is or isn't working should be achievable.

To discuss the specifics relating to your business call 0115 647 6477 today, or complete the form to arrange a no obligation call.
What have you got to lose?

Knowing where to invest your time and effort can be overwhelming in today's digital marketing environment. We can provide services or support you in finding the right sort of digital marketing services which will be right for your business.