BUSINESS & MARKETING CONSULTANT NOTTINGHAM

Providing business services to help start and grow your business across Nottingham and the UK

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HELLO, WE ARE HERE TO HELP YOUR BUSINESS GROW

Here at Zest Innovation we focus on growing YOUR business. 
With over 20 years experience in new business generation and new product & service introductions, we are well placed to work with you to develop new customers, channels and income streams.


Regardless of the type, size and location of your business - or even your budget we have extremely flexible approaches to working together, so if you think you could do with help with any of the services below simple get in touch for an initial no obligation chat!

SEO LEAD GENERATION

Ideal for small to medium size businesses looking to grow by gaining more customers. Primarily by attracting and directing online customers looking for your service.

NEW CHANNEL DEVELOPMENT

For small, medium to enterprise businesses. Our New Channel Development Service - supports the introduction or testing of how your existing products or services could be taken up in a new channel. This can mean taking your retail business online or your online business into a bricks and mortar shop.

NEW PRODUCT OR SERVICE DEVELOPMENT

For any business from a new start up to a well established business there will often be opportunities to introduce new products or services but sometimes this can be more difficult than expected. Not having a strategy to test, learn, adapt to find a winning formula can often lead to new innovations being dropped permanently and as a result a potential goldmine may end up being overlooked.

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Business Development

NEW PRODUCT | NEW SERVICE

We've had experience in a number of industries and can get under the surface of why the introduction of a new product or services, may have not worked as well as you had expected or can assist with piloting a soft launch.
Having fresh, independent eyes (and really importantly ears) can provide invaluable insights into why a new product or service may or may not be your next Star, Question Mark or future Cash Cow. 


  • Have you previously launched a new product or service only to see it fail?
  • Did sales fall well below forecast, were take up rates much slower than expected?


​Do fingers start pointing across departments as to why targets are not being hit - “it’s too expensive”, “the customers don’t like X”, “it also needs to do X before anyone will buy it” or “sales just have got behind this”.
Perhaps you are in a mature market and are worried about a new kid on the block disrupting your existing market share, so you want to start the exploratory process to keep you ahead of the competition and are not sure how best to approach concept design.
​Our experience and approach will reveal insights, which will help your organisation prepare for any strategic, channel or training changes, which may be required to successfully introduce new products or services.
Go to our Business Development page to understand more about our approach to new product and service development and what you could expect to get from our service.

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SEO LEAD GENERATION

As a small / medium business owner you have enough on your plate trying to complete customer orders, collect payments and manage staff & suppliers. You've probably started your business because you are great at what you do - but the lifeblood of any business is getting new business.
There are many companies out there offering website services, there are also many companies where you can build your own website for free. However, unless you are in the business of website building - then this is probably not best use of your time, skills or resources as simply having a website does not in itself generate new leads.
At Zest Innovation we have take ownership of organic SEO along with website management and advisory services to to improve the amount of enquiries your business gets.
In return we have a very flexible pricing system which can be tailored to the type of business you're in. This approach provides a great opportunity to take the worry away from:

  • have I chosen the right website?
  • am I getting value for money?
  • am I paying something for nothing?

All performance metrics are visible, so there's no question about whether or not our approach is working.
To discuss the specifics relating to your business call 0115 647 6477 today, or complete the form to arrange a no obligation call.


What have you got to lose?

STRATEGY 


Having an approach is one think but having flexibility is another. Sometimes it's easy to become to close to 'your baby' and you will try everything to make your idea work. It may not work for a variety of reasons and we'll help you establish why and what changes can yield different results 

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WEB DESIGN


Just having a website is no guarantee that all of a sudden new clients will find you online and the phone will not stop ringing. In today's digital world we can work with you to get results which means new clients the lifeblood of any business. We specialise in small business start ups and have a variety of plans to suit any business

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PROTOTYPING


Have a new product or simply a new product idea and don't know where to start? We can help with design and the 3D printing to get you a rapid prototype which you can take to the market and gain valuable feedback from. Our services can support your new product from idea to launch and business development activity

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DIGITAL MARKETING SERVICES

Knowing where to invest your time and effort can be overwhelming in today's digital marketing environment. We can provide services or support you in finding the right sort of digital marketing services which will be right for your business.

WHAT OUR CLIENTS THINK

Channel Development customer

 

“insightful advice and recommendations. I really appreciate their honesty and can happily recommend Zest Innovation for their fresh thinking”

 

 

Christopher L - Ghost Writer

 

lead generation customer

 

“very open and frank feedback sometimes you just need someone from the outside to observe and go through the customer experience to see where some simple changes can make all the difference to your business ”

 

 

Wambura S - Mobile Mechanic

 

more customers client

 

“Best sales & marketing firm I have ever worked with. We continue to have an ongoing relationship as they continue to deliver.” 

 

Adam S - Nottingham Fencing

What type of businesses can you provide support to?

Most of the busiensses we've worked with are trade service related but we have diversified into other areas. The main types of businesses we have helped included:

For more information about the ways we have helped our clients, please see our blog page.

Small Business Support

By Zest Innovation 21 Aug, 2024
Increasing the interest for Tree Services
By Zest Innovation 20 Aug, 2024
Starting a Tattoo Removal Clinic in Coventry
Spray painting UPVC front door
By Zest Innovation 24 Jul, 2024
How we approached broadening a UPVC spray painters business across the East Midlands.
By Zest Innovation 03 Jul, 2024
Helping a Sheffield Decking company introduce garden rooms to customers
a composite gate made by a local welder
By Zest Innovation 02 Jul, 2024
How we brought together welders from across the country to provide a personal fabrication service
Pupils at an Aesthetics training Course
By Zest Innovation 23 Feb, 2024
When an Aesthetics Clinic wanted to roll our training courses for Botox, fillers, b12 Injections and dermpaplaning on a national basis we discussed a targeted location strategy
Joiner fixing a kitchen cupboard door hinge
By Zest Innovation 23 Feb, 2024
When and existing client decided to expand by using his network of other trades we were ready and waiting
carrying out a mobile tyre fitting in Reading
By Zest Innovation 21 Feb, 2024
Read how we approached setting up and starting an additional mobile tyre fitting business for a mobile mechanic client.
rubbish left for the house clearance company to collect in Cardiff
By Zest Innovation 30 Jan, 2024
Getting a more diverse range of house clearance enquiries across Southern Wales
By Zest Innovation 30 Jan, 2024
When we were approached to help grow a cleaning business in Nottingham we jumped at the chance to help them gain more new customers for both regular, one-off and office customers.
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