Bringing Plumbing and Heating Services to Derby

When an existing client in Derbyshire wanted to grow and expand his business to offer plumbing and heating services to customers we discussed the options with him. We decided that by creating and promoting a separate plumbing and heating business on a separate website would be most beneficial in terms of enquiries, especially after we had conducted some search term research.

The key would be focusing on plumbers Derby, as this would be the most searched term for plumbing and heating services in the area along with emergency plumbers Derby. As the business owner wanted to offer plumbing and heating services along with other key trade services under the heading of a group business - it was key to use consistent branding across the new site. This was relatively easy as we had the template from is existing electrical and carpentry service businesses.

To create a compelling website for plumbing and heating services we needed to understand all the services that the plumbers the could provide. Whilst researching other similar businesses in the area it did reveal that more services and scope could be gained from his plumbers the business owner knew which areas would be most beneficial in terms of profitability and return on investment. The final focus of service areas included: boiler installation, boiler repairs and boiler servicing. Whilst boiler servicing would not on it's own be the most profitable service, it would lead to regular annual visits to customers allowing his business to hopefully, remain front of mind to these customers for other plumbing services. 

Power flushing, underfloor heating, installing smart heating controllers also made up the additional plumbing and heating services for this business unit.

We then set about creating a new website and associated social media profiles to launch the plumbing and heating business as a stand alone service but to also cross promote it as part of the group along with their other services.

A key part of the SEO strategy was, as always, to focus on good quality backlinks, which would include articles discussing the benefits of using professional and suitably qualified heating engineers to carry out certain gas works around homes and businesses along with some background as the benefits of utilising those particular services provided by a certified professional. 

An example of such an article could be:

Eco-Friendly Heating Solutions in Derby: What Plumbers Want You to Know

The article would then include a description of what the heating solutions would be and then explain how a certified gas engineer electrician would go about installing these solutions along with what the benefits would be once fitted. An introduction to such an article would read along these lines:

Are you looking for ways to keep your home warm while also being kind to the planet? With rising energy costs and increasing concerns about climate change, finding eco-friendly heating solutions has never been more crucial. But are you sure you're making the best choices for your home?

As the demand for greener alternatives grows, the plumbing and heating industry is evolving. Many homeowners in Derby are now seeking sustainable options that not only reduce their carbon footprint but also provide efficient heating solutions. However, with so many eco-friendly options available, navigating this landscape can be overwhelming. 

Plumbers, as the experts in heating systems, have valuable insights into the eco-friendly options available to you. From renewable energy sources to innovative technologies, understanding these solutions can not only ensure a warmer home but also align your heating practices with sustainability goals. In this article, we'll delve into the eco-friendly heating solutions in Derby that every homeowner should know, as well as the crucial considerations that come from the plumbers who install and maintain these systems.

This would then lead into the article which would include a link back to the website. 

If you are a business owner and want to widen the range of services you can provide to customers in a particular location but are unsure of the best approach to attract these new customers simple get on touch today for a no obligation discussion to explore the options available.