Zest Innovation
We were referred to the owners of Cleage Clinic by someone whom we worked with in the past to help launch a new aesthetics business in Yorkshire.
This was quite a different type of business for us as it was a business run from a specific location where people would come to rather than a service business. However, most of the same principles still when trying to grow a presence online and develop a brand.
Initially the first branch was opened in Leeds but had to relocate and start again as an Aesthetics Clinic in Bradford.
The Cleage Clinic provide a very wide range of aesthetic treatments and as well as working with the client to group them appropriately we also integrated a 3rd party booking system.
We work with the client to understand prospective customer behaviours and have tested a number of formats for making engagement easy as well as promoting products such as Moroccan argan oil which can be bought directly from the website as well as enquiring about aesthetics treatments and arranging initial consultations.
With it being such a competitive industry we discuss ways to promote offers and incentives across the various online platforms. The treatments offered range from Botox injections to various dermal fillers. As fillers can cover a wide range of body areas we wanted to provide information on as many as possible such as lip fillers, tear trough fillers and nose fillers.
Treatments are also available for male and female clients especially hair restoration or hair removal which are both very unisex treatments.
As well as aesthetic treatments Cleage Clinic also offer a wide range of health treatments such as B12 injections and fat dissolving injections which were new introductions available from the Bradford clinic.
Whilst we aim our SEO activities to those searching for specific treatments we also work with our client to provide content and messaging that will provide reassurance to their first time customers.
To add further diversity Cleage Clinic also provide aesthetics courses such as Botox course as well as lip filler training, dermaplaning and B12 injections.
For those of your thinks of starting your own aesthetics business training with one of Europe's most experienced aesthetics clinician's, will be an excellent choice. Having peace of mind to be able to contact Dr Hanane following training will be reassuring for you and any clients too. As well as the knowledge you will can on treatments there are also opportunities to develop a franchise style model utilising the methods, products and existing online systems to ensure you can develop a sustainable business following your training. After all, this is the most important part to focus on. Without customers you will have no aesthetics business.
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