Cleaners Nottingham

We were referred to a Nottingham cleaning company by one of our existing clients who knew one of the owners very well. Two friends had run their own cleaning company for a number of years but were now in a position both in time and desire to try and take things to the next level.

As well as residential they also wanted to offer office cleaning services so set about forming a limited company and getting Zest innovation involved.

Whilst they already had a trading name, we helped with some subtle logo changes, which as well being more practical from a uniform perspective meant that we had a new template on which to brand the website and all other customer and prospect touch points.

We also talked about the importance of reputation as there a many domestic cleaners in the area so competition will be extremely high, especially for end of tenancy cleaning in Nottingham and airbnb cleaners as these will be small business owners looking for a very competitive quote but will also understand the importance of quality and trustworthyness.

We tried to get a good understanding of the particular types of cleaning they were able to offer such as deep cleaning and carpet cleaning although they wanted to focus on both developing regular cleaning schedules and one off cleans on an intermittent basis.

As a small business time is money so we also talked about the location of cleans. At an early stage it can be tempting for a business to take on new work anywhere and whilst work is better than no work, if this leads to indirect costs mounting up or an increase in non productive cleaning time being lost by traveling from one clean to another the profitability will be affected.

We tried to focus enquiries near to their base with a view to increasing enquires from a wider radius as business picked up.

We also provided guidance on social media best practises and on getting us regular content to share online. Some trades work better than others on social media platforms and do attract a better quality of enquiry than others. Cleaning is one of those and the business owners took on the recommendations with some gusto.

As a result their cleaning business in Nottingham is going from strength to strength with them working with us on expansion plans as we continue to increase the amount of enquires they are getting.

Whilst growing a business is exciting it is also the toughest part of running a business as inevitable there will be more administration to deal with and there is always the challenge of getting the right quality of staff as they will be an extension of your brand.

With the passion the business owners have for excellence we continue to enjoy working with them and seeing their business evolve. If you have similar aspirations in another part of the country why not get in touch to see how we can help.